03 - 04 April, 2019

Zishan Amir

General Manager
Mega Adventure Singapore

1:00 PM Workshop B: Utilising Customer Journey Mapping to Improve the Visitor Experience

Delivering an excellent customer experience is a vital part of any attraction. It sets you apart from your competitors, affects your ability to retain customers and impacts your bottom line. Understanding the customer journey is often a challenge faced by many organisations. This workshop will give you insights on how you can use customer journey mapping to enhance the visitor experience.
Learning Outcomes:
  • Understand the needs of your customers and the different touch points when they interact with your attraction/ entertainment
  • Ensuring that all customer touch points are taken into account to enrich on-site visitor experience
  • Use a journey map to visualise the customer experience and identify gaps in service and experience
  • Leveraging insights from journey maps to improve the onsite visitor experience

Check out the incredible speaker line-up to see who will be joining Zishan.

Download The Latest Agenda