03 - 04 April, 2019
Singapore

Yue Weng Leong


General Manager
Kidzania Singapore


12:15 PM Case Study: Capitalising on the Rise of Edutainment: How Kidzania Created Integrated Learning Journeys to Deliver Enriching Experiences for Children

  • Developing the right edutainment mix of fun and learning
  • Localising content and adapting it to the Singaporean culture and style
  • Collaborating and partnering with brands to empower, inspire and educate

1:00 PM Site Tour A: Designing and Co-Creating Successful Edutainment Experiences

KidZania was initially known as La Ciudad de los Niños (translated as "City of Children"), and it remains as one. Founded in 1997, Kidzania has since then entertained and engaged over 60 million visitors in twenty four locations around the world. This interactive city is the ideal place for children as it combines inspiration, fun and learning through realistic role-play to develop one of the world’s most successful edutainment centres.
 
Join us for 2-hours at the Kidzania Singapore centre and learn how they have localised their offerings in this region taking into consideration differences in cultures and preferences.KidZania was initially known as La Ciudad de los Niños (translated as "City of Children"), and it remains as one. Founded in 1997, Kidzania has since then entertained and engaged over 60 million visitors in twenty four locations around the world. This interactive city is the ideal place for children as it combines inspiration, fun and learning through realistic role-play to develop one of the world’s most successful edutainment centres.
 
Join us for 2-hours at the Kidzania Singapore centre and learn how they have localised their offerings in this region taking into consideration differences in cultures and preferences.

Learning Outcomes:
  • Experience first-hand how Kidzania implements experiential learning through role-play
  • Go behind-the-scenes and gain insights on developing a progressive family entertainment concept with the right mix of entertainment and learning
  • Developing localised and engaging content
  • Exploring effective partnerships and programs to expand Kidzania’s market outreach 



Check out the incredible speaker line-up to see who will be joining First Name.

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